Business of the Month:
Interior Choice
Established in 2020 and boasting a showroom on Eastern Avenue, Interior Choice specialises in providing a range of soft furnishings and services to customers, including made-to-measure curtains, blinds, shutters, awnings, wallpapers, paints, home automation and energy saving products. We find out more from Garin Offer as the company is named Business of the Month.
• What made you decide to start your own business?
“I have over 35 years of experience in our industry and with the loss of key retailers in the area such as John Lewis and various Independent it was time to develop our retail and commercial offering.”
• What is unique about Interior Choice?
What makes it stand out from others? “Our 5-star reviews have been earned from our growing reputation for quality, service and price from a family run local business. We now deal with over 55 different suppliers offering all the latest trends and style to hit every budget. We also offer a price match and two-year guarantee, plus have our own booking system so you can book your home, business or showroom appointment easily online.”
• Why did you choose Lichfield as a base for your business?
“I have lived in Lichfield for over 30 years and from leaving the trade where I worked as a Sales and Marketing Director with National accounts, export and independent market, it was time for a fresh challenge with all my industry experience.”
• How are you finding business at the moment?
“Business is challenging as cost of living and government policy, and suppliers’ costs are also increasing with higher National insurance premiums. We constantly look at our pricing to ensure we are offering competitive like for like ranges but backed with our quality and service you would expect form a family business. We are confident of achieving our customers budget with the vast choice we have in store.”
• What has been the toughest challenge for you business-wise to date?
“Opening our showroom one month prior to the covid pandemic outbreak and then having to close during lockdown.”
• And what has been your proudest business moment so far?
“Achieving over 134 genuine 5* reviews to date and having the largest selection of Curtains, Blinds, Awnings, Shutters, Little Greene and wallpapers under one roof. Also being highlighted by the british blind and shutter association with a national write up on our business.”
• Do you have any plans for the future of Interior Choice?
“Due to expansion, we are opening an additional showroom which will feature a bigger selection of blinds, shutters, wallpapers and awning and additional home automation in its new additional showroom. We currently have over 25,000 samples across curtains, blinds, shutters, awnings, wallpaper and Little Greene paint.”
• If you had one piece of advice for small business owners or people looking to start up their own company, what would it be?
“Believe in your business and yourself if you have done your research the business model will develop even in the current climate!”
Visit Interior Choice at Sure store, Eastern Ave, Lichfield WS13 6UY. Tel: 01543 406162. www.interiorchoice.net